3 Benefits of Knowing a Customer’s Creditworthiness Before the Sale for a Sales Rep

"Know Before You Go" for the sales team

In the home improvement industry, leads are more important than ever. Whether you’re a roofing contractor, an HVAC specialist, or a bathroom remodeler, leads are the lifeblood of your business. Consumers are savvy and will look at your reviews and website before reaching out for an estimate. Modern consumers are expecting a streamlined experience and payment options for your services. It's time we removed uncertainty and gave our leads the best experience in our marketing and sales process.

One key factor that often slows down the process is uncertainty around a customer’s ability to secure financing. With Paperoute, you can cut through that uncertainty by understanding a customer’s creditworthiness before the sale even begins.

Why Pre-Sale Credit Insights Matter

Traditionally, contractors would only learn about a customer’s financial situation after sending out a sales rep to deliver a full presentation, secure the order, and then fill out a credit application. This wastes valuable time and can demoralize both your sales team and the customer if the deal is dependent on financing and financing falls through.

With Paperoute’s soft credit pull feature, you can assess a customer’s creditworthiness early in the process. This means your sales reps go into appointments armed with the knowledge they need to offer the most likely financing options—or sell on price if the customer isn’t likely to qualify.

How It Works

Paperoute provides up to 12 key credit attributes, allowing you build a LEAD score to gauge whether a lead meets your lender's criteria before proceeding. This data allows you to avoid presenting unlikely finance plans to customers who aren’t likely to qualify and instead focus on the more likely financing offers. Nothing sucks the oxygen out of the room than a finance decline. Homeowners are much less likely to let you run another finance application after the first is declines.

Studies show that only 40% of consumers allow contractors to run a second credit application.

The Benefits for Contractors

• Save The Headaches: No more awkward credit declines and unnecessary credit inquiries on your customers' credit reports.

• Personalized Sales Approach: With pre-sale credit insights, you can offer customized financing options that the customer is likely to qualify for, improving your chances of closing the deal.

• Improve Customer Satisfaction: When you know the best financing option from the get-go, you can provide a seamless experience for the customer, making them more likely to recommend your services to others.

By knowing a customer’s creditworthiness before the sale, Paperoute helps you eliminate guesswork, streamline your sales process, and close more deals with confidence.